YouTube stars Jeffree Star and Shane Dawson recently collaborated on a makeup collection , and it went on sale Friday afternoon. Within minutes, the website for the makeup collection went down, preventing people from purchasing items and not even loading for other users. The website’s technical issues are due to “extremely high shopping volumes,” according to Shopify , an e-commerce platform that Jeffree Star Cosmetics uses. Visit Business Insider’s homepage for more stories .
Thousands of fans eagerly awaiting the release of the makeup collaboration between two of YouTube’s biggest stars are in uproar after the website for buying the items crashed just minutes after the products went on sale Friday afternoon.
Shane Dawson and Jeffree Star — who, combined, have nearly 40 million YouTube subscribers — recently revealed they were working together on a makeup collection called Conspiracy under Star’s beauty label . The products, ranging in price from $18 to $55, went on sale Friday at 1 p.m. ET.
However, it took just minutes for fans eagerly awaiting the release to report on Twitter problems with accessing the website for Jeffree Star Cosmetics. Some users couldn’t even access the website, which displayed an error message like this for many people: