As we have always explained, advice and recommendations included on goop are not formal endorsements and the opinions expressed by the experts and companies we profile do not necessarily represent the views of goop. Our content is meant to highlight unique products and offerings, find open-minded alternatives, and encourage conversation. We constantly strive to improve our site for our readers, and are continuing to improve our processes for evaluating the products and companies featured. Based on the statement from NASA, weve gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification.
At this point, were not surprised when Goops health and wellness claims turn out to be shady. But this latest case is out-of-this-world strange.
Gwyneth Paltrows lifestyle site pulled a claimabout energy-balancing body stickersafter Gizmodo spoke with a NASA expert who pointed out the claim was untrue. Goop initially promoted the priceyBody Vibes stickers($60 for a 10-pack)by claiming theyrebalance the energy frequency in our bodies and even treat certain ailments thanks in part to being made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronauts vitals during wear.
But GizmodosRae Paolettapublished a piece Thursdayin which aNASAexpert pointed out the agencys spacesuits dont contain conductive carbon material at all, not to mention he found the supposed science behind the product to be a load of BS. Goop subsequently pulled the spacesuit claim, though not the piece promoting the stickers.
Meanwhile, Body Vibes website still claims its stickers use an exclusive materialoriginally developed for NASA that can hold specific frequency charges that naturally stimulate the human bodys receptors.
Suuure they do.
Goop is no stranger to sticky health claims: This year alone, the brand caught fire for plugging needless products likeleaf-scented perfumeand priceyanti-mold shower heads.Then theres thepotentially dangerous health advice, like its suggestions to usevaginal eggsand consideriodine supplements, which can actually harm some healthy people.
Through it all, Paltrow stands by her brand. She recently announced shestaking a break from actingto focus on being a female business leader, a rolethat people are not comfortable with, she said this week at theCannes Lions Festival. She also joked to Jimmy Kimmel about her sites wacky recommendations earlier this month,saying,I dont know what the fuck we talk about!
After this latest go-round, we definitely dont either. Meanwhile, Goop is looking into NASAs comments,according to a statement sent to HuffPost: