Spike in Squid Game web traffic leads to Netflix lawsuit in South Korea – Business Insider

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  • Netflix said that its new Korean-language series “Squid Game” could be its biggest show ever.
  • Its popularity is causing explosive internet traffic in South Korea, one internet provider alleges.
  • SK Broadband has sued Netflix over usage fees in response to the show’s popularity, Reuters reported. 

SK Broadband, an internet service provider in South Korea, has sued

Netflix
, Reuters reported Friday.

The company alleges that Netflix’s hit series “Squid Game” is causing explosive traffic and argues that the streaming platform should pay usage fees as a result.  A Netflix spokesperson did not immediately respond to a request for comment on the lawsuit.

Netflix co-CEO Ted Sarandos said during the annual Code Conference on Monday that the Korean-language survival show will “definitely” be the company’s biggest non-English series of all time, Insider’s Travis Clark reported

Sarandos added that there’s “a very good chance it’s going to be our biggest show ever,” a title currently held by “Bridgerton,” viewed by a record of 82 million households.

SK Broadband alleges that traffic from Netflix on its network has increased by 1,150 Gigabits per second (Gbps) over the past three years, peaking this September. “Squid Game” was released on September 17. 

The lawsuit is part of an ongoing legal debate in South Korea about whether or not content providers like Netflix should be required to pay usage fees for local internet services.

In a former lawsuit, Netflix said its responsibility is to create and provide content — not to provide internet to viewers, Reuters said.  

Amazon, Apple, and Facebook are paying usage fees while Netflix and YouTube are not, an SK spokesperson told Reuters.

Kang Dong-han, Netflix’s VP of content for Korea, said Netflix’s investment in South Korea’s entertainment industry has resulted in an “economic effect” of $4.7 billion, Yonhap News Agency reported Wednesday. 

“The investment has generated 5.6 trillion won in cumulative economic effect and created 16,000 jobs in various industries related to entertainment and content creation,” Dong-han said at “Netflix Partner Day,” an online event.

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