Heres what happens when you cut out just 10% of meat from your diet

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Vegetarians and vegans in the UK are up in arms against an alternative health food brand after it promoted full-fat milk on Instagram. 

http://buzzaroundtheweb.com

Rude Health is a London-based company that prides itself of selling natural ingredients-only muesli, granola, almond and coconut milks with no artificial ingredients and nothing refined. 

For this reason, it’s incredibly popular not only among lactose-intolerant and health-conscious people, but also among vegetarians and vegans. 

However, their latest Instagram post, featuring a gif of a guy throwing stones in a river, seems to suggest Rude Health’s ethos about food is pivoting in a different direction. 

 

We may be dairy alternative producers but that doesn’t mean we are against dairy. Quite the opposite. We are for good quality, proper milk…we’re talking whole milk. Full fat milk. We don’t use skimmed milk powder in any of our foods. Nature has provided us with an ingredients that is the perfect balance of protein, good fats and natural sugars (lactose). Why mess with it? When they take cream out of milk, they remove most of the texture and all of the joy. We are not skimmed milk people, we live life to the full, with full fat dairy products. See link in bio for more.

A post shared by RUDE HEALTH (@rudehealth) on

The post, which has the motto “You’re in Rude Health when…you skim stones, not milk,” reads:

“We may be dairy alternative producers but that doesn’t mean we are against dairy. Quite the opposite. We are for good quality, proper milk…we’re talking whole milk. Full fat milk. We don’t use skimmed milk powder in any of our foods. Nature has provided us with an ingredients that is the perfect balance of protein, good fats and natural sugars (lactose). Why mess with it? When they take cream out of milk, they remove most of the texture and all of the joy. We are not skimmed milk people, we live life to the full, with full fat dairy products.”

Even from the first line — “we’re not against milk” — the post has a whiff of a PR move or publicity stunt. It’s unclear if the company is planning to release dairy products, but it’s certainly advocating them. 

Safe to say the vegan community on Instagram and Twitter wasn’t happy, to say the least: 

 

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p dir=”ltr” lang=”en”>Dear vegans, please stop buying @rudehealth plant/nut milks! They’ve been PROMOTING dairy on Insta

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