As the back of the limited-edition white Skittles bag explains, During Pride, only one rainbow matters. So we’ve given up ours to show support. They’re also prominently on display in the U.K.s Tesco stores with the same message, including a line about donations made from sales proceeds being sent to LGBTQ charities.
This white-outonly removes the color, not the flavor: These candies are still fruit-flavored.
It’s not the first time Skittles has ditched the rainbow for Pride, having done a similar whiteout in 2016. While it has been mostly well received on social media, with purchasers delighted by the switch, others have taken issue with the brands decision, citing it as confusing and potentially racist.
>Skittles launches limited edition white skittles to celebrate LGBT pride (giving away the rainbow)
>People are outraged they chose white pic.twitter.com/k2snO2qhJE
— The Safest Space (@TheSafestSpace) March 31, 2017
My dad says they are confusing and offensive to colour blind people, and that they look like ibuprofen
— it’s madeleine yo (@drratbag) June 12, 2017
I’m eating skittles in bed which should be fun but they’re the black and white ones so I can’t purposely avoid the rubbish flavours. pic.twitter.com/rwbpA3Clh4
— Abs (@akidinlondon) May 29, 2017
im soooo over people making EVERYTHING about race, they can’t even make white skittles without y’all reaching
— salma (@salmaguzman97) May 16, 2017
I don’t like these white skittles because I can’t pick out the yellows
— joe (@JoeGreenslade13) May 15, 2017
To those concerned by those issues, rest easy: M&Ms are still available in their original colors, as areSkittles in most locations outside Tesco.
H/T New Now Next
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